DEMAND MANAGEMENT MUCH IN DEMAND BY VERMONT
CUSTOMERS
Apparently lots of the greater
Burlington region commuters take to the Link buses which for a typical commuter
between Montpelier and Burlington can increase the household dollars
available—after taxes—by upwards of $7,000 yearly.
With just a month to go in the
operational year of the Link buses between Burlington and the outlying
connections—Middlebury Milton, Montpelier and St. Albans—ridership sets a new
record, about 200,000 for the year and a growth of over 11% after a 14%
increase last year. From another
standpoint about 440 workers now make their way back and forth to work on one of
the 50 Link buses. At the current growth
rate that number will increase to about 500 this time next year, a number
approaching 2% of all workers who cross the Burlington border to their jobs
each weekday.
Pretty good growth numbers
considering little change in the employment numbers statewide, a decline in car
travel 2010-2011, and a state population increase Census estimates at 11
persons a month since the 2010 official counts.
Some of the growth of the decade-old
Link services operated mostly by the Chittenden County Transportation Authority
(CCTA) occurred as the result of active programs to reduce solo driving,
particularly by three of the largest employers in Burlington, the “troika” of
Champlain College, Fletcher Allen Health Care (FAHC) and the University of
Vermont (UVM). The “troika” works through their joint small
entity, the Campus Area Transportation Management Association (CATMA) which
undertakes a number of initiatives aimed at encouraging and rewarding their 10,000
employees and 16,000 students to switch from solo driving to car share,
walking, bicycling and taking public transit.
Discount or free transit, for example, is offered students and workers
by CATMA, including Link bus services.
And, the numbers taking Link and other transit services reflects the
CATMA efforts to reduce solo driving which is called in transportation language
the realm of “demand management.” The
goals of demand management may vary, but the central mission in demand
management is to reduce the use of certain transportation facilities so as to
avoid expensive capital expenditures to increase capacity—assuming increasing
capacity is even possible in a given situation (consider the cost, for example,
of widening Main Street in downtown Brattleboro or Bennington).
The future looks bright for “demand
management” as increasingly young driving age population aged 15-30 no longer
even have a driver license and efforts in the demand management remain in the
early stages of development. CATMA is
beginning to work with the State’s largest public employer, IBM in Essex, for
example. Further, the largest State
employer, the State of Vermont itself, until now stayed on the sidelines in
providing support or alternatives to solo commuting. But a sudden scarcity of parking in
Montpelier caused by relocation of workers after loss of State facilities from
the storm Irene in the fall of 2011 resulted just recently in starting demand
management on the part of the State. A
few dollars a month cost to the State to convince an employee to drop solo
commuting pales by comparison to the $600 for a ground level parking space per
year and up to $30,000 to $40,000 per space capital cost in a parking
garage.
Meanwhile, CCTA this year added
larger buses to handle the highest ridership Link between Burlington and
Montpelier—also growing at the highest rate of 13% since last year. Finally, the growth of Link services and
demand management programs confirm the findings in a recent study touting the
potential for commuter rail services along the corridors from Burlington to
Middlebury, Montpelier and St. Albans.