This give a sense of height and massive scale when gong from the current downtown height limit of about six floor--like the 7 floor Hilton--and up to 9-10 floors when public benefits are provided--the size of Westlake and Marriott and then going four floors more which is outside current zoning--the 65 foot height took two years of process within the Planning Commission and City Council as business interests sought higher and higher limits and the community said no Now businessman Sinex brings the same old saw, more height--which really translates into "more profits for me.":